Shein Business Model: Why They Use China Fulfillment (And You Should Too)
Shein’s dominance in global ecommerce is rooted in more than marketing — it relies on a China-based fulfillment model designed for speed, flexibility, and demand-driven production. This article breaks down how Shein’s business model works, why China fulfillment is central to its strategy, and what ecommerce brands can realistically apply from Shein’s approach in 2026.